ASDA Money launched with new card partner

ASDA has announced the rebranding of ASDA Financial Services to "ASDA Money" and also, a new credit card partnership with Sygma Bank, part of Creation Financial Services. 

Creation is one of the few active credit card providers within the UK affinity market and operates credit and store card programmes with JJB, Marriott, Flybe and a range of football clubs. Creation is itself part of LaSer UK, owned by BNP Paribas and Galeries Lafayette. 

ASDA has previously worked with GE Money and most recently, Santander, as its credit card provider. Interestingly, its new website appears to be encouraging existing ASDA cardholders with a Santander-branded card, to move to the new card; which it claims is the first supermarket credit card offering cashback.